Lookandfeel New Media Launches Jockey.com's Online Basketball Game

(Kansas City, Mo. May 6, 2002)— Lookandfeel new media is using a full-court press on viral and online marketing with the launch of Jockey.com's new online game, http://www.jockeyhoops.com.

The Jockey Hoops game creates an online competitive environment for all die-hard basketball fans to play hoops off the court and at their keyboards. The Flash game allows competitors to challenge others by automatically sending the email challenge to the competition.
Jockey.com is promoting its athletic brand to younger consumers, ages 22-35, both through it's the Jockey Hoops game and Create Your Ultimate Experience Sweepstakes. This is the first time Jockey has translated an offline sponsorship to an online marketing campaign while emphasizing its comfort message.

"Jockey.com wanted to translate the excitement and energy of these events for anyone enjoying the comfort and convenience of online shopping wherever their PC may be," Beth Jensen, Jockey.com's Web content manager, said. "Whether at work or play- JOCKEY® has you covered in comfort."

Jockey® is a sponsor of the NBA Hoop-It-Up, the official 3-on-3-basketball tour of the NBA, which travels to 48 cities throughout the United States and Canada.

Lookandfeel new media designs and manages distinctive interactive communications solutions including Web sites, intranets, kiosks, and CD-ROMs. The award-winning firm is the largest independently owned interactive agency in Kansas City. Lookandfeel's client base includes Lee Jeans, Kansas City Chiefs, Jockey.com, J.P. Morgan|American Century Retirement Plan Services, MetLife, Kodak, and Sprint. Visit http://www.lookandfeel.com for more information about the agency's portfolio or list of services.

Jockey International, Inc. (est. 1876)
Most famous for its Jockey® underwear--Jockey International invented the world's first brief in 1934. The company also markets socks, activewear, sleepwear, baby apparel, linens and even fragrance in more than 120 countries around the world.






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